Anyone who has a fanpage for their cosplay work has probably been approached by another cosplayer to engage in a "share for share" or "like for like." If you have not been approached then consider yourself lucky because it is pretty rampant. The share for share explosion is a reflection of how cosplay has changed over the years. There is definitely a greater focus on visibility and getting your brand out there. It may even be a goal that people have when starting this hobby. A goal which was unheard of 5 years ago.
I hold no ill will against people who do this. I understand there is pressure to get some name recognition to get more opportunities, such as invitations to events and visibility to potential collaborators. That pressure can be overwhelming at times and it can be discouraging to see others get social media success as you remain stagnant. I also understand the joy of people accepting and encouraging you and your work publicly.
When I decline a share for share it is not something personal. It is not a reflection of the quality of their work or the content of their page. I do it because of a long list of reasons and because I don't think the process really helps anyone.
MeltingMirror's Cosplay Blog
Learn more about my experiences in the cosplay world, from conventions to photoshoots and everything in between.